Apr 22, 2024
Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store"
Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure.
I've been chatting with...
Apr 15, 2024
Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"
Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?
I've recently...
Apr 8, 2024
Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing"
Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing.
The term "hero image"...
Apr 1, 2024
Episode #282 - "Finding the Right Audience for Your Fine Jewelry"
Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it...
Mar 25, 2024
Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance"
Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors.
While I outlined the...