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Joy Joya Jewelry Marketing Podcast

Dec 16, 2019

The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approaching, we’d like to take some time to explore how you can utilize gifts in your jewelry marketing strategy, now and at...


Dec 10, 2019

If you’re thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wondering about the various platforms and the advantages and disadvantages of each one. In this episode, we’ll be comparing some of the best-known ecommerce platforms, so...


Dec 2, 2019

In this episode, we spoke to Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can decide how to focus her marketing efforts and how a newcomer in the jewelry industry can stand out from among well-established brands.


Nov 20, 2019

During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and you hope that all the marketing efforts you put into place before the holidays are still running smoothly.

However, sometimes...


Nov 10, 2019

In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and maintain. I first met Kathleen in person at the...