May 29, 2019
Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that means...
May 21, 2019
Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle it and explain how you can plan and budget accordingly.
Check out the...
May 14, 2019
Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast...
May 4, 2019
I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand’s comprehensive marketing strategy.
Check out the accompanying blog post here: