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Joy Joya Jewelry Marketing Podcast

Nov 26, 2018

You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you considered using Pinterest as an internal marketing tool?

In this podcast...


Nov 20, 2018

With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When a customer makes a purchase, that purchase is more than a monetary...


Nov 20, 2018

How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your head. 

However, if you've never drafted Customer Personas, then you...


Nov 18, 2018

Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after...


Nov 18, 2018

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities...