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Joy Joya Jewelry Marketing Podcast

Oct 29, 2019

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your jewelry brand in a very scary way, these mistakes can be avoided. In this episode, we share five of those mistakes, so you can...


Oct 22, 2019

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand identity capture and convey everything you want your customers to know about your mission, values, and products? If not, it may...


Oct 14, 2019

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can...


Oct 9, 2019

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and...


Oct 1, 2019

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about...