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Joy Joya Jewelry Marketing Podcast

Nov 20, 2019

During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and you hope that all the marketing efforts you put into place before the holidays are still running smoothly.

However, sometimes...


Nov 10, 2019

In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sales strategies and systems that are easy for her clients to learn and maintain. I first met Kathleen in person at the...


Nov 5, 2019

I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands and vice versa. To complicate matters further, some jewelry brands are both B2C and B2B, so they’ll need to focus especially hard on segmenting their marketing...