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Joy Joya Jewelry Marketing Podcast

Jun 29, 2020

We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help omnichannel jewelry brands, especially if they want to more effectively...


Jun 22, 2020

If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this episode, we'll explain why jewelry...


Jun 15, 2020

After reading a recent article from Business of Fashion titled "Now’s the Time for Brand Founders to Speak Up. Here’s How.", we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the businesses...


Jun 1, 2020

In our recent episode "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is to be personal with...