Aug 31, 2020
With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult (“beautiful” gets old quickly). Listen to this...
Aug 24, 2020
What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we’ll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your...
Aug 17, 2020
We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After graduating college with a degree...
Aug 10, 2020
In last week’s episode, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re struggling to imagine how that money will be spent, then you’ll definitely want to listen to this episode, which explains how...
Aug 3, 2020
You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how should you be distributing...