Apr 8, 2024
Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing"
Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing.
The term "hero image"...
Mar 18, 2024
Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals"
Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces.
I stumbled upon this method of...
Mar 11, 2024
Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention"
Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough.
Recently, I stumbled upon a small business...
Feb 26, 2024
Episode #277 - "What 'Works' in Jewelry Marketing"
Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does...
Feb 5, 2024
Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses"
Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions.
I've noticed that many new jewelry business owners might not have a clear grasp...