Feb 23, 2020
In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views...
Feb 18, 2020
Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how to create content that’s in line with current YouTube and other video trends. In this episode, we’ll explain how your...
Feb 11, 2020
Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even...
Feb 4, 2020
Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above water? If you answered “yes” to one or both of these questions, then you may be guilty of participating in “Checklist...