Jul 27, 2020
Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this podcast episode, we’ll discuss how the two documents differ and how you can start putting both...
Jul 20, 2020
In “Jewelry Marketing in the Time of Coronavirus“ (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing....
Jul 13, 2020
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry...
Jul 6, 2020
In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support each other, they’re very different. In this episode, I’m going to...