15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show

Jan 26, 2019

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and the marketing and creative director for the Centurion Jewelry Show.

Mike's father Howard Hauben founded the Centurion Jewelry Show nearly 20 years ago. Mike's current focus is to enable jewelers to stay competitive in today's market by teaching them how to use digital tools. In this episode, we discussed topics like:

• Resources for jewelry brands seeking to improve their e-commerce presence
• How to choose a marketing consultant and when it's essential to partner with one
• Jewelry website trends
• Some of the challenges that jewelry brands will face in 2019
• Why video marketing is so important
• And how jewelry Brands can win at marketing this year

Check out the accompanying blog post here: https://joyjoya.com/2019/01/26/interview-with-mike-hauben-jewelry-e-commerce-expert-and-marketing-creative-director-for-the-centurion-jewelry-show/