Feb 19, 2024
Episode #276 - "How to Roll Out New Jewelry Marketing Ideas"
Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns - as well as which types of products would be interesting to develop for the sake of attracting customer attention and interest.
Despite our extensive brainstorming session, we hit a roadblock when it came to making any final decisions. Why? Because, in the end, our opinions are pretty much close to irrelevant. What truly matters is understanding what resonates with the customers and how they'll respond.
So, instead of continuing our endless brainstorm, we narrowed down our ideas to a few favorites. We decided to gradually introduce and test these ideas to gauge customer reactions before fully committing to any one direction. This way, we ensure that our marketing efforts align closely with what our customers truly love. Being too convinced of how your audience will respond to something is a sure-fire way to set yourself up for disappointment.
Keep listening to understand how to slowly roll out your new ideas to your customers, how to understand whether or not they're worth pursuing, and then what to do once you've found that your customers are responding positively - for maximum impact.
Transcript: https://joyjoya.com/new-jewelry-marketing-ideas
00:00 Start
2:51 Primary Episode Content
16:13 The Gold Mine