Dec 20, 2021
I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don't set clear goals for your business, then you won't be able to see the way ahead - both for the short term and the long term. If you want to set yourself up for success in the coming year, then...
Dec 13, 2021
The focus of today's episode is all about how you can create a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you'll definitely...
Dec 6, 2021
In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service. You can find freelancers to support you with things like graphic...
Nov 29, 2021
I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop - and they're often looking for unique gift ideas from brands they may not have known...
Nov 22, 2021
In this episode, I share my interview with Benjamin Smithee, CEO of The Smithee Group, a digital growth agency that's been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He's consulted some of the largest and most well-known companies around the globe...