Apr 26, 2021
In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you want to reach more of your target customers through Google search...
Apr 19, 2021
In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital...
Apr 12, 2021
For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that most people can't handle."
What does it mean? How can you apply his...
Apr 5, 2021
I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine engagement and community building, the power of emerging platforms...