Apr 15, 2024
Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"
Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?
I've recently...
Apr 1, 2024
Episode #282 - "Finding the Right Audience for Your Fine Jewelry"
Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it...
Mar 25, 2024
Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance"
Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors.
While I outlined the...
Mar 4, 2024
Episode #278 - "The Role of Production in Jewelry Marketing"
Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes,...
Feb 19, 2024
Episode #276 - "How to Roll Out New Jewelry Marketing Ideas"
Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their...