Apr 22, 2024
Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store"
Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure.
I've been chatting with...
Apr 8, 2024
Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing"
Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing.
The term "hero image"...
Mar 18, 2024
Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals"
Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces.
I stumbled upon this method of...
Mar 11, 2024
Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention"
Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough.
Recently, I stumbled upon a small business...
Feb 26, 2024
Episode #277 - "What 'Works' in Jewelry Marketing"
Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does...