Jun 30, 2021
I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information...
Jun 21, 2021
In this episode, I discuss different types of keywords for jewelry brands, including SEO keywords and social media keywords. Why do keywords matter, and why do you need to be choosing strategic keywords for your jewelry brand? How can you get started with the process? Listen to this episode for insights.
Jun 14, 2021
Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing strategies, listen to this episode.
Jun 7, 2021
I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global luxury brands (Tiffany & Co., David Yurman, John Hardy Jewelry).
They combine...