Feb 26, 2024
Episode #277 - "What 'Works' in Jewelry Marketing"
Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does...
Feb 19, 2024
Episode #276 - "How to Roll Out New Jewelry Marketing Ideas"
Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their...
Feb 12, 2024
Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust"
Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to actually write a great blog post for...
Feb 5, 2024
Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses"
Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions.
I've noticed that many new jewelry business owners might not have a clear grasp...