Mar 25, 2024
Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance"
Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors.
While I outlined the...
Mar 18, 2024
Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals"
Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces.
I stumbled upon this method of...
Mar 11, 2024
Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention"
Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough.
Recently, I stumbled upon a small business...
Mar 4, 2024
Episode #278 - "The Role of Production in Jewelry Marketing"
Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes,...