Oct 30, 2023
Episode #263 - "Local Marketing Strategies for Jewelry Brands"
Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience,...
Oct 23, 2023
Episode #262 - "Getting Curious About Your Jewelry Marketing"
Welcome to Episode #262. A common misconception I've observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they'll achieve their sales targets seamlessly.
However, the...
Oct 16, 2023
Episode #261 - "Serving Your Customers Through Jewelry Marketing"
In Episode #261, our discussion will focus on the art of serving your customers - and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However,...
Oct 9, 2023
Episode #260 - "The Power of Surprise in Jewelry Marketing"
In Episode #260, we're diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you...
Oct 2, 2023
Episode #259 - "Strategies for Marketing Custom Jewelry"
In Episode #259, we'll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term "custom" can range from entirely bespoke creations to personalized versions of pre-existing designs. Given...